Paddy Malone’s are an Irish pub in Joondalup which have adorned a cult like following over the years due to their great food, great beer selection and Irish hospitality. After working with them intermittently for several years, they approached me in early 2019 after a change in management, they wanted to completely overhaul their total brand. The team at Paddy’s had a rough vision of what they wanted the feel to be like...a tongue in cheek tone of voice with a retro vintage Guinness style look but they wanted to retain their logo as it is already so recognisable. 

I prepared a branding presentation of my interpretation of their vision including not only design layouts but tone of voice, brand pillars and much more, a total branding solution! After viewing the presentation Paddy's said, ‘it is literally like you were able to pull the ideas directly out of our brains and put them on the page’. I couldn’t ask for better feedback!

The green light was given to start the massive task to completely re/design their signage and collateral. Here is a list of what was completed, due to budget it was staggered throughout the year. 

• Menus for food, drink and special events

• Posters for food specials and special events

• Signage including ACM panels, tear drop banners & posters.

• WIX Website with online ordering system

• Photography 

• Front elevation design for council approval of renovations